Founded in 2010, New Talent Award is now one of the most influential photography awards in China. It is aimed at looking for highly innovative young artists, especially photographers with great potential but currently are not in public view, providing China's new force of photography with excellent opportunities.


Since its founding on January 18, 2000, XITEK ( has made a major commitment to providing an excellent communication platform for global Chinese photographers. In addition to providing services for photographers, XITEK has always been concerned about the professional and cutting edge image art. From the New Talent Award to the high-end Xitek Annual Special Exhibition, XITEK is building a comprehensive pattern combining outstanding artists, fast online consumption and professional photography collection.